Is there a positive takeaway message behind the cynical celebrity endorsement? David Beckham and Lego

In a seemingly quiet day in the news, David Beckham reveals that he likes to unwind and relax with expensive building brick construction kits (Lego). The story has made most of the British tabloids.Some have pointed out that this is rather an expensive ‘addiction’. I suspect it has nothing at all to do with addiction and everything to do with money and column inches in the press. The story screams of free advertising and celebrity endorsement. Imagine how much it would cost in advertising for Lego? Furthermore, if Mr Beckham has ever paid for these £200 (plus) construction kits of famous buildings and landmarks, it is unlikely that he will have to do so in the future!

The therapeutic importance of play

So is there a message for ordinary people? Yes. Despite the cynical nature of the story, it’s actually about the human capacity to play throughout our lives. Play is a significant method in learning about the world from an early. We get to try out scenarios and express ourselves in a low threat way. Why should we be surprised that David Beckham likes to play? After all he has made a career out of playing a game and dressing up. Other famous people like to play. Who can forget ‘Prince of Darkness’ Ozzy Osbourne’s fondness for ‘colouring in’ the reality programme, The Osbournes? We only have to think of grandparents playing with their grandchildren to see how easy it is to forget to act your age. Play is incredibly therapeutic. It is also used in the training setting, where role-play, loved by some and loathed by others, is a mainstay. Play is good for us, whatever our age or income bracket.

The importance of goals and the concept of ‘flow’

As a hobby, construction kits and jigsaw puzzles also offer us ready-made goals. The goal is simple: just make it look like the picture on the front of the box. When we are motivated to do a task that stretches us, it puts us in a state of flow. This is a state where we lose sense of our selves and lose all sense of time as we become totally absorbed by the task. Another phrase for this is ‘being in the zone’. According to positive psychologist, Mihaly Csikszentmihalyi (Chick-Zent-Me-Hi), ‘being in flow’ is a state of happiness. The more time spent in flow, the happier we are.

Takeaway value – play more – create flow

So yes, this celebrity endorsement story does have takeaway value. The answer does not lie in lashing out on expensive toys. You don’t have to ‘break the bank’ to get a similar beneficial effect. Instead, just get a hobby. Find something that absorbs you and uses your skills and helps to develop those skills. If you already have a hobby, spend a bit more time doing it. Spent more time in flow. That’s it.

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About the author

Dr Gary Wood is a social psychologist and life coach. He is based in Birmingham and Edinburgh where he runs his own training and coaching practice and research consultancy. He is author of Unlock Your Confidence which is based on his confidence-building workshops. Contact Gary to see how his solution focused coaching approach would benefit you or your organization.