According to a man I worked with in a former life, in an insurance company, the definition of an expert is:
- ‘X’ is the unknown quantity, and
- A ‘spurt’ is a drip under pressure
Oh how we laughed. . . the first time! No so, for what seemed like the million repeats.
Repetition is at the heart Laurie Anderson’s song ‘Only an expert can deal with a problem’. So I guess an expert may just be someone who spends a lifetime saying the same things over and over again. When a bit of research was carried out on Oprah viewers, one of most popular definitions of ‘expert’ was ‘some one who has written a book’. This didn’t necessarily mean a well-researched, evidence-based book, but more a personal account of their problems.
It’s also worth pointing out that when we see or hear an expert on TV or in the media that the selection process is not so stringent as one might think. I once asked a radio producer why he favoured one particular self-appointed media analysist (with a religious emphasis) over the official regulating bodies such as Ofcom or the BBFC? The answer came: because they are easier to get hold off and more willing to talk on local radio. So the expert may not be the best one for the job, just the closest and most amenable.
(There’s also a lot of truth in Anderson’s song, that only an expert knows how to create a problem too).
Evidence-based psychology has so much to say about the human endeavour but is often not see so ‘sexy’ as pop psychology and ‘experts’ without any ethical code, who can say and do just about anything that makes good TV. It’s wise to be wary of ‘experts’ (X-spurts) who invent syndromes that can be cured by buying a particular product, or experts that claim that they can ‘reprogram’ your mind. Also, beware of experts who claim they can read a celebrities mind just be looking an an intrusive pap-snap. They can’t. Body language needs to be viewed in context and if they are a member of The British Psychological Society (BPS), they are not supposed to be doing it anyway.
Each of us has the answers to our own problems, and it sometimes need a qualified professional to provide the strategies to draw those solutions out of us. If you decide you need an expert to assist you, make sure you check out their credentials. Do they actually have any qualifications? Where did they get them? If someone has a PhD from some obscure, Internet-based organization, it might not be worth a damn. For instance, in Britain, all PhD theses have to be filed with The British Library. However, that is only from accredited Universities. Also, beware of how experts refer to themselves. A qualification in NLP or hypnotherapy no more entitles them to call them psychologists as owning a steak knife entitles anyone to call themselves a surgeon. (There’s little or no evidence that NLP lives up to the bold claims of it’s more enthusiastic practitioners).
The upshot is, if you need an expert to help you solve your problems, make sure your experts have the qualifications, the tools and the skills for the job, not that they are just the first in the phone book or the closest to you. Don’t be afraid to check them out and ask questions. If you don’t get satisfactory answers, then move on!
Here’s a video of Laurie Anderson performing the hypnotic ‘Only An Expert’ (sung in English with French subtitles):