alcohol | Applied Psychology and Solution Focused Life Coaching with Dr Gary Wood

Phone rings. Number withheld. It’s a journalist who wants some expert insight into why it is that men get all ‘letchy’ (lecherous) after a drink. It’s for a magazine article aimed at young women. Of course what she doesn’t want to hear is that women get ‘lairy’ (loud) after a drink. Why is that? I say ‘tomarto’ she says ‘tomayta’. . she says ‘letchy’. . I say ‘lairy’. . . oh let’s call the whole thing off. . . and move on to some hack who doesn’t quibble about gender differences. . .and has not expertise in anything except saying what journalists want to hear.

So why could it be that men get more ‘letchy’ or ‘flirty’ after a few drinks in a sexualised commercial environment such as a night club? Er. . . perhaps that would be the effects of getting drunk, exactly the same as for women. I know that ‘letchy’ and ‘lairy’ are exactly analogous . . but the point is that alcoholic lowers inhibitions irrespective of the contents of our undergarments. It can also make us more aggressive. Check out the police statistics. . .it’s not just the blokes who are kicking the living daylights out of each other on a Saturday night. . . no mere spectators. . . ‘Sisters are doing it for themselves’.

During the brief exchange, I was asked about body language in the context of ‘men getting letchy’ after a drink’. Well what’s the body language of anyone who has drunk so much that they have lost control of their cognitive and motor faculties. . . a quick lunge for anything they can get hold of before falling to the ground and rolling around in their own vomit!

Now I like the occasional tipple as much as the next ‘lairy letch’ (well maybe not that much). . . and I know that these gender stories may seem like a harmless bit of fun. . but such excursions in gender psycho-babble serve to over-emphasise the differences between men and women or create new differences that only really exist in the world of magazine sales. The fact is: when we get drunk we all make arses of ourselves! Binge drinking is a massive problem with both men and women, especially with alcoholic drinks designed to taste like soft drinks.

These one-sided gender-based stories are there just to raise a smile and fill up a bit of space, but in the process they fuel gender stereotypes. They create a ‘gender filter’ whereby we look for differences where there aren’t any. Of course the additional of a bit of ‘body twaddle’ (sorry I mean ‘body language’ ) always makes things look a bit more scientific. It’s interesting the most of the ‘leading lights’ in body language have no qualifications. Many of them offer conjecture and home spun, common-sense, back-porch, pseudo-Freudian waffle presented as ‘evidence’. Many of them confuse ‘biological sex’ with ‘social gender’ and over-emphasize sex and gender differences and seem oblivious to the fact that Western gender roles have changed dramatically over the past 50 years. Whereas the evidence shows that predominantly, men and women have more things in common than things on which we differ. And surprise, surprise. . .Hoo hoos, minkies, willies or winkies. . . alcohol doesn’t discriminate!

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