Only Words? (Yet another post on the 55-38-7% body language myth)

If any body language ‘expert’ wants to prove the myth that words only count for only 7% of any communication I have a challenge.

Polish up on your open-gestures, upright, relaxed posture and perfect your smile, then next time you are on TV and get to say about 100 words, just work these seven words into the conversation and see exactly how much they count for. According to the myth, your words won’t matter, so let’s see.

Deep breath, relax, smile and repeat after me:

Sh*t, P*ss, F*ck, T*ts, C*cks*ck*r, M*th*rf*ck*r, c*nt.

Keep smiling and  try it in church, at a job interview or to a police officer. Visit hospitals and old people’s homes. Work the words into a family member’s eulogy or at the bingo hall instead of ‘house’.

So your posture, gestures and lovely tone of voice got you through all of these situations without even the ‘batting of eyelid’ or the raise of an eyebrow? Thought not.

Now actually read the research and stop talking out of your ar$€ !

Links:

Advertisements

Body Language Myth: The 7% – 38% – 55% Rule.

Pic: Advert for coaching for public speaking with Dr Gary Wood

When we communicate we use words, the tone of voice and body language to get our message across and no doubt you have read about the 7:38:55 % Rule. ‘Popular sources’ state that these figures relate to the relative importance of the components of any message we communicate and receive:

  • 7% relates to the importance of the words we use
  • 38% refers to the tone of voice and inflexion
  • 55% refers to the importance of body language/face.

That’s amazing. Except that it’s not true. This is not what the original research by Albert Mehrabian concluded.

Body Language Myth: The 55% 38% 7% Rule

The often quoted figure that words only account for 7% of the message is a distortion! – Gary Wood

It doesn’t relate to any type of communication. It is context specific. These figures mainly relate to a situation where we are forming an attitude (like or dislike) of someone. So the words could still be the most important part of the message. The body language and tone of voice are what we mainly use to assess whether we like the person delivering the message.

The other situation where non-verbal communication seems to have priority is where there is a conflict between the words and non-verbal stuff. If communication lacks congruence, we are more like to disbelief the words. None of this is the same as saying ‘in any communication’.

Often, in research, the context is everything!

If you found this body language post interesting:

About the author

Pic: Dr Gary Wood on TVDr Gary Wood is the author of Unlock Your Confidence which aims to help people to develop their inherent abilities and relax about communication rather than obsessing over abstract techniques. The book covers the basics of body language and other practical tips for forming positive first impressions His previous book Don’t Wait For Your Ship to Come In. . . Swim Out to Meet It has been translated into several languages including French (Changez Votre Vie). Registered with the Life Coach Directory

Links: