How Do You Know You Are Ready For Life Coaching? (and is it right for you?)

Are you ready for life coaching with Dr Gary WoodYou might be considering personal or professional development coaching for any number of reasons and whether it is right for you, at this particular time. Maybe you have goals that you want to move towards. It could be that there are a number of life circumstances from which you want to move away. You might be at a crossroads or just have a vague feeling that things could be better. The bottom line is that you approach a coach because you want to live a better life. So, how do you know whether coaching will help you find the solutions you need?

Too many questions already? Pause for a moment and take a few long slow deep breaths. Now continue.

Are you ready, willing and able to make the changes to meet your goals?

Book Cover: Unlock Your Confidence by Dr Gary WoodCommon to these reasons is the idea of change. That’s what coaching is about. Change in attitudes, this includes changes in feelings, thoughts and actions. Before making any changes it’s important to consider the age-old trinity of ‘ready, willing and able’.  In my book Unlock Your Confidence, I devote a section to this triad and use a technique known as a scaling question to help bring a sharper focus. I then offer a series of follow-up questions. pic: Ready for life coaching scaling question diagram

By rating each of these dimensions on a scale from zero to ten, it can help to see where the resistance lies.

It could be that you do not the resources or feel that the actions required to make changes are not within your ability. Sometimes it’s just a matter of getting things clear in your head. Often the problem is stress (anxiety). It tends to have the effect of causing you to underestimate your skills and strengths or to view solutions in black and white. There’s often great value in exploring the grey areas.

Stress can cause you to think in terms of survival and override your creativity. Because the coach bears some of the burden of helping you to organize your thoughts, this makes it easier to access your creativity. Gaining freedom over stress will help you to shift from survive to thrive. The reason I emphasize deeper breathing techniques is that they are the quickest way to short-circuit the stress response.

Once you have pondered the scores for each of the scaling questions, a few follow-up questions can offer further clarification:

  • What tells you that you are at this state of readiness / willingness / ability ?
  • What you done to get this far? What’s already working for you, no matter how small?
  • If you’ve scored a zero on any of the scales, what has to happen for the first green shoots to show?
  • What number on the scale would you consider ‘good enough’ to be ready / willing / able to make changes?
  • What do you imagine would be happening a half point along the scale?

Coaching is all about goals – better life goals. It’s often said that if there ain’t goals then it ain’t coaching. Different coaches approach goal setting in different ways. Some favour a formulaic approach using acronyms (such as SMART and GROW), others use more approaches that are more conversational or  ones that get you to use your imagination. Having trained in a number of coaching models (performance coaching, cognitive-behavioural coaching and solution focused coaching) we can work to find an approach that best suits you. (If you’re not sure, we can try out different approaches).

Is there ever a perfect time to embrace change?

Most of the decisions we make in life are based on imperfect information. That’s why in coaching I often ask ‘what would be good enough?’

Perfectionism is part of a black and white view of the world that can be paralyzing. Part of that involves the thought ‘what if coaching doesn’t work?’ ‘What if I’m not ready and waste this opportunity?’ Sometimes it’s nice to options in reserve – like a life boat. Again, it doesn’t have to be all-or-nothing. Many coaches offer a free consultancy ( I do). It allows you to ask questions and get an idea if and how a particular coaching approach would work for you. On the last working day of each month, I offer free speed-coaching sessions. A mini-coaching session (20 minutes) for you to see how it works.

Is the coach right for you?

Making a decision from a perspective of stress is not ideal  (except if you’re in imminent danger). When stressed we tend to view the world in black and white. It also leaves us susceptible the lure of the nearest ‘life-saver’, rather than the ultimate one. So, before making an important decision, take a few deep breaths again, then make some notes of the kind of questions you want answered before contacting a coach. Here’s a link to my earlier post that might help: How to Find a Life Coach and the Questions You Should Ask Before Hiring One.

If you find the coach’s answers acceptable then you might want to proceed. It doesn’t have to be a full course of coaching. You might just want to try out a single session then decide whether to continue with a course. One session might be all that it takes to help you to move forward.

Alternatives to hiring a life coach

The most obvious alternative to hiring a life coaching, apart from doing nothing at all, is reading a personal or professional development book. The advantages of this are that books are more economical and flexible – you can dip in and out, as and when you wish. The downside is that there’s less of an imperative to make life changes – there’s less commitment. Often we use books to help us to think about things in different ways but stop short of taking action. With personal and professional development it’s not just the thought that counts! It’s how we put those thoughts into action. Reluctance to take action is the biggest barrier to change (back again to ‘ready, willing and able). One-to-one coaching means you are more likely to act on new insights, since agreed actions between sessions is a key part of the process.

In another earlier post I offer a blue print for reading self-help books. To sum it up, the best approach is to suspend your disbelief, read it from cover to cover, do all the exercises and then assess the impact. Doing this will help to spark a perceptual shift as you get to view your current situation from a slightly different angle.

Conclusion?

The aim of this post is to help you to decide whether or not life coaching is right for you, whether you feel it will help you to live a better life and whether you are ready for coaching at this particular time in life. You might decide to dig in and go it alone with renewed vigour. You might decide to buy a book. You might decide to try the ‘two heads are better than one’ approach of working on goals with a friend. Finally, you might decide that the best way forward is to engage the services of a professional coach. With all three options, if you desire to make changes the important things are to: get fresh insights, take ownership and commit to take action.

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Pic: Ask about coaching with Dr Gary WoodIf you enjoyed this post and/or found it useful then please use the ‘like’ and share ‘buttons’. Your comments are also welcome. If you wish to ask any questions about this post or coaching in general, or wish to book a free consultation, please use the form below.

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 About Gary Wood

Book Cover: Unlock Your Confidence by Dr Gary WoodDr Gary Wood is a chartered psychologist, life coach and broadcaster specializing in applied social psychology, personal development and life coaching. He is the author of Unlock Your Confidence: Find the Keys to Lasting Change Through The Confidence-Karma Method (Buy: Amazon UK  /  Buy: Amazon USA ) Gary is based in Birmingham and Edinburgh where he runs his coaching and training practice and research consultancy.

To find out more about coaching with Gary Wood or to book a free telephone or Skype consultation, please complete the form below:

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End of Year Review: Top 10 Psychology, Coaching and Confidence Blog Posts for 2015

Ask about life coaching with Dr Gary WoodThe top ten most visited psychology, coaching and confidence posts of 2015 for this blog are a mixture of newer posts and a few classics. Many of the posts are based excerpts from my books on tools and techniques I use in my coaching practice.

  1. Body Language Myth: The 7% – 38% – 55% Rule (2009)
  2. What Does “Don’t wait for your ship to come in, swim out to meet it.” Mean? (2011)
  3. Psychological Hardiness, the Confidence to Embrace Change, and Coaching (2012 
  4. Sex and Gender are NOT the Same Thing! All Gender is a Drag! (2009)
  5. Tips for Handling Compliments and Praise ( – giving, receiving and why it’s important) (2014)
  6. Preventing Mental Fatigue – Good Study Habits (2012)
  7. Tips for Making Small Talk, Confidently: Why do it and how to do it (2014)
  8. Treating Low Self Confidence and Low Self Esteem as ‘Self Prejudice’ (2013)
  9. Why You Shouldn’t Ask Why? And What Open Questions You Should Use Instead (2014)
  10. Tips for Making Small Talk, Confidently: Why do it and how to do it (2014)

Thank you for taking the time to check out my blog. If you liked the posts on this blog, please use the buttons below to share with your friends, colleagues and readers and if you have a suggestion for a blog post topic, please get in touch using the form below:

 About Gary Wood

Book Cover: Unlock Your Confidence by Dr Gary WoodDr Gary Wood is a chartered psychologist, life coach and broadcaster specializing in applied social psychology, personal development and life coaching. He is the author of Unlock Your Confidence: Find the Keys to Lasting Change Through The Confidence-Karma Method (Buy: Amazon UK  /  Buy: Amazon USA ) Gary is based in Birmingham and Edinburgh where he runs his coaching and training practice and research consultancy.

 

 

An Ambition Realized: Author Talk – Confidence-Karma at Watkins Books

Pic: Author talk by Dr Gary Wood at Watkins BookshopAnyone who knows me knows that I love books, that means proper books. I’m a tactile learner, I love the touch of real paper. For me if I’m reading a real ‘page-turner’,Book Cover: Unlock Your Confidence by Dr Gary Wood I actually want to turn the page (not swipe a screen). The internet is a wonderful thing but, for me, nothing beats wandering around a book shop and making a discovery. My favourite book shop is Watkins Books in London. It’s an esoteric bookshop and has been established over 100 years. Every time I visit London, a trip to Watkins is an absolute must. Just a walk along the little alley (Cecil Court) feels like a trip back in time. It’s also been a long-standing ambition to give a talk there and recently that ambition was realized and fortunately filmed for posterity. I was also interviewed in preparation for the talk (see link below).

The talk was entitled simply Confidence-Karma. It’s a concept that I introduced in my book Unlock Your Confidence. Essentially, confidence-karma is about how to boost your own confidence by focusing on boosting confidence in others.  The book outlines my unique approach to confidence building and brings together solution focused coaching, social psychology, positive psychology, teaching and learning theory together with some esoteric ideas, many of which I discovered during trips to Watkins. Here’s the video:

Ask about coaching with Dr Gary WoodThe link to the on-line magazine interview that accompanies: Watkins Magazine : Meet Dr Gary Wood

One of the main strands of my work is life coaching. Clients approach me about work-life balance, career change, general personal development and of course confidence building. My coaching (and training) practice is based in Birmingham and Edinburgh, UK, although through wonders of technology I offer coaching nationally and internationally via Skype.If you happen to have purchased my book, I even deduct the cost of it from a block booking of coaching. If you’d like to ask find out more (or ask questions about the book), please get in touch:

” Kung Hei Fat Choi” – Reviewing and Renewing Your New Year’s Resolutions

Has your resolve has already weakened and have resolutions already been abandoned, or  are about to be? Well, take the opportunity of the new lunar year (Chinese New Year) to renew your goal-setting vows.

The first day of January is always brimming with significance but the euphoria soon evaporates when the reality of a poorly thought-out goal strikes. What is it a realistic and achievable goal or do you need to review, refine and re-target?

Try this:

(i) Apply the SMARTER formula to be sure that the goal is well formulated.

(ii) Was the goal realistic and achievable or just too ambitious. Do you need to revise your expectations? This isn’t admitting failure, it’s all about responding to the feedback.

(iii) Review your motivations. Write down ten good reasons for achieving this goal. Think of internal rewards that tap into values rather than external rewards such as money or possessions.

(iv) Take action and start again. You may have to review and renew your goals again. It’s all part of the goal setting process.

Wishing you every success with your goals for the coming year, and here are some previous posts to help.

Kung Hei Fat Choi

Links:

Why Thomas Edison as a Role Model for Personal Development is Only Half the Picture

Picture of rival  inventors Nikola Tesla and Thomas Edison

Rival Inventors: Nikola Tesla (R) and Thomas Edison (L)

You may have seen or heard the motivational quote to encourage persistence that cites the example of  inventor Thomas Edison. It’s doubtful that the encounter ever happened and the numbers of attempts reported by self hep gurus certainly vary. The story goes that Edison was asked how it felt to fail a 1000 times to invent the light bulb. Edison is said to have answered ‘I didn’t fail, I discovered 999 things that didn’t work’ or ‘the light bulb was an invention that took 1000 steps’. The general message is that you shouldn’t give up. You should never quit. Yes, persistence is important but so is your approach.

There were many fitting tributes to Thomas Edison when he died with one notable exception of Nikola Tesla, which was quoted in The New York Times (in 1931):

If he had a needle to find in a haystack he would not stop to reason where it was most likely to be, but would proceed at once, with the feverish diligence of a bee, to examine straw after straw until he found the object of his search. … I was almost a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor.

Of course Tesla, also an inventor, was purportedly a bitter rival of Edison. However the point Tesla makes is that Edison didn’t have to spend a 1000 attempts to solve a problem if he had refined his approach.

In recent years there has been much debate about the contributions of the two inventors most notably the Oatmeal comic has championed Tesla at the expense of Edison. Many of its claims are hotly contested by an Edison biographer. It’s not the aim of this post to attempt to settle the debate. I have provided the links so you decide. The aim of this post is to make the point is that for any personal or professional endeavour there needs to be a marriage of scientific method and persistence.

Book: Unlock Your Confidence by Dr Gary WoodI returned to studying psychology as a mature student and one of the first things I did was delve into the introductory textbook’s chapters on cognitive psychology. It made sense to me to use psychology to study psychology. In a few hours I discovered lots of tips that teachers had never told me. Up until this point my efforts at studying at all been about persistently plodding along. Cognitive psychology taught me a few short cuts. I had in Tesla’s words applied a little theory and calculation. Instead of the fly that repeatedly collides with a window trying to get outside, I’d become a baby learning to walk. The baby is a better metaphor for learning that the fly. My subsequent interest in (life) coaching came through teaching a class of mature students studying psychology. I had a chance to pass on my insights for study skills. I also learned better ways of building confidence and motivation by starting to train as a life coach.

The blind persistence approach is often encourage by the ‘positive thinking’ movement. Edison has become the self-help gurus’ because he most closely resembles the modern day entrepreneur, whereas Tesla died penniless. Now of course an attitude of persistence is important however it’s equally important to have an action-plan that begins with a working hypothesis. We need a blend of Edison and Tesla. Persistence, a focused and organized method plus an eye on the material world.

Links

About Gary Wood

Dr Gary Wood is a chartered psychologist, life coach and broadcaster specializing in applied social psychology, personal development and life coaching. He is the author of Unlock Your Confidence: Find the Keys to Lasting Change Through The Confidence-Karma Method (Buy: Amazon UK  /  Buy: Amazon USA ) Gary is based in Birmingham and Edinburgh where he runs his coaching and training practice and research consultancy.

How to have a better year than your Facebook year

So what kind of year have you had? According to my year on Facebook, it’s ‘end of year review’ app makes it look as if all I ever do is eat! Of course it’s based on pictures posted and I’m careful what I share on Facebook just in case it alters its terms and conditions and my photographs end up in some dodgy advertising campaign. Nevertheless, it still feels a bit imbalanced.

Seeing my Facebook year in pictures has forced me to consider the questions ‘Did I have the year I wanted?’ ‘What do I want from the coming year and how do I go about getting it? How I answer these question comes down to my values. So how about you?  Does your Facebook summary might do justice to the year you’ve had, assuming you’ve succumbed to the lure of Facebook. What are your highlights and how did these coincide with your values?

When interviewing students for a place on a psychology course I used to ask ‘What are you going to have to give up to complete this course?’ It’s a great question to ask when pursuing any personal goals. Most people have time in their lives where they just fill that time (or kill time). Usually potential students answered that they would spend less time watching TV. Of course, less time spent on Facebook is another possibility. How do you spend time on there and does it further your goals. If you are running a business then social media can be very useful. However many people use social media to relieve boredom.

In order to focus the coming year, consider your top values in life. These will form the headlines for the year ahead. Top of my values list is ‘curiosity or love of learning’. For this to appear in my end of year review, I’m going to have to take actions to learn stuff. Another of my values is ‘making a contribution’. So I have to think about translating that value into action. Matching goals to values is an important part of personal development. Another value is making connections with people as opposed to going through the motions electronically. So I know I have read books, attended courses, run my own courses, coached people and met some new people this year. None of this is reflected in my facebook year, but i have honestly. Check out my Facebook page!

The truth is that you don’t have to take photographs of every little event in your life. We can lose out of living in the present moment whilst fiddling about getting the right lighting and camera settings. It’s enough to keep your main values as themes at front of your mind as reminders. These values become the guide for actions. So if you find yourself spending hours in front of the TV or computer screen, you can ask yourself: How is this supporting my values? Is this going to be one of the year’s highlights? Is this going to make up a large proportion of my year?

Your values become your checklist throughout the year so that you don’t get to the end of the year wondering where it went and what you did with it. So what if you’re so busy getting on with life that you don’t end up with a great album in Facebook.

Now here’s a picture of my meatball Gary Wood's Meatball Lasagnelasagne!

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If you liked this post, please use the buttons at the bottom of the page to share with your colleagues. You might also like this:

 About Gary Wood

Book Cover: Unlock Your Confidence by Dr Gary WoodDr Gary Wood is a chartered psychologist, life coach and broadcaster specializing in applied social psychology, personal development and life coaching. He is the author of Unlock Your Confidence: Find the Keys to Lasting Change Through The Confidence-Karma Method (Buy: Amazon UK  /  Buy: Amazon USA ) Gary is based in Birmingham and Edinburgh where he runs his coaching and training practice and research consultancy.

End of Year Review: Most Popular Psychology and Coaching Posts of 2014

The top ten most visited psychology and coaching posts of 2014 for this blog are a mixture of newer posts and a few classics. The body language myth post is a perennial favourite as is the sex and gender post. Over the past couple of years I have been doing a lot of confidence building training and coaching so it’s good to see a number of those are still in the top ten. Thank you for taking the time to check out my blog and if you have any suggestions for blog post topics please use the form below.

The top ten:

  1. Tips for Handling Compliments and Praise ( – giving, receiving and why it’s important) (2014)
  2. Body Language Myth: The 7% – 38% – 55% Rule (2009)
  3. Tips for Making Small Talk, Confidently: Why do it and how to do it (2014)
  4. What Does “Don’t wait for your ship to come in, swim out to meet it.” Mean? (2011)
  5. Sex and Gender are NOT the Same Thing! All Gender is a Drag! (2009)
  6. Preventing Mental Fatigue – Good Study Habits (2012)
  7. 3 Techniques to Help You Get Out of Bed Every Day and ‘Rise and Shine’ – Even on a Monday Morning (2014)
  8. 7 Attitudes Towards Human Nature and How They Affect Self-Esteem (2014)
  9. Why There’s No Such Thing as “Too Much Confidence” or “Over-Confidence” (2014)
  10. How to Find a Life Coach (and the questions you need to ask before hiring one) (2014)

If you liked the posts on this blog, please use the buttons below to share with your friends, colleagues and readers and if you have a suggestion for a blog post topic, please get in touch using the form below:

 About Gary Wood

Book Cover: Unlock Your Confidence by Dr Gary WoodDr Gary Wood is a chartered psychologist, life coach and broadcaster specializing in applied social psychology, personal development and life coaching. He is the author of Unlock Your Confidence: Find the Keys to Lasting Change Through The Confidence-Karma Method (Buy: Amazon UK  /  Buy: Amazon USA ) Gary is based in Birmingham and Edinburgh where he runs his coaching and training practice and research consultancy.

Bah Humbug. Why It’s Okay to be More Like Scrooge at Christmas

The name Ebenezer Scrooge, the principle character from Charles Dickens’s A Christmas Carol has become synonymous for embittered miserliness and especially for someone who does not embrace the ‘spirit of Christmas’. At the start of his journey he cares nothing for people and is only interested in money. By the end of the story Scrooge was a changed man. He discovered the true meaning of Christmas. His name became synonymous with altruism and generosity. He was Mr Christmas.

A Christmas Carol is a story of redemption. It is a tale of values and how to focus on what truly matters in life. It was set in a bleak time of abject poverty and the social injustice of the casualties of the Industrial revolution. The story has resonance with modern-day austerity cuts where the most vulnerable in society have had to pay for the mistakes of the most affluent (. . . steps off soapbox. . .) Back to the main point.

humbugChristmas seems to start earlier every year. Cards and decorations appear in the shops around August. It has little or nothing to do with the values that Scrooge rediscovered by the end of the tale. Modern-day Christmas is driven by the values of the pre-enlightened Scrooge. In a perverse twist and turn around, those who decry commercialism are branded ‘Scrooge’ or ‘Ebenezer’ or chided with the statement ‘bah humbug’.

It’s true that Christmas is a real hugger-mugger of a festival and means different things to different people. In A Christmas Carol, Dickens did a lot to bring together disparate traditions and associations surrounding the Yuletide season. He helped us to re-embrace the pagan and yet at the heart of the story, there is a universal sense of humanity. So we have a pagan festival, hijacked by the Christian Church, in part, unified by Dickens and now hijacked by commercialism. Christmas is something that can now only be purchased and if you don’t have money then you are excluded. No doubt it will continue to evolve and mutate with more ‘traditions’ added. Hopefully, somewhere in the mix there will be space to re-discover what Scrooge discovered: If it’s not about people then it truly is humbug.

Happy People-mas

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About the author

Picture: Dr Gary Wood author of Unlock Your ConfidenceDr Gary Wood is a social psychologist and life coach. He is author of Unlock Your Confidence which is based on his confidence-building workshops. Gary is based in Birmingham and Edinburgh where he runs his own training and coaching practice and research consultancy. He also offers coaching worldwide through Skype. Contact Gary by email to see how his solution focused (life) coaching approach would benefit you or your organization. See: Testimonials from former clients.

Dealing with Mental Chatter

We all have mental chatter. It’s often a running commentary on our lives, going on inside our heads. Sometimes it’s a dialogue where a couple of voices argue the rights and wrongs of a situation. Often it would be nice if we could switch off those voices that take us out of the present moment. So what can we do?

There is a simple but effective way of acknowledging the thoughts without allowing them to carry us away into the future or into the past. The first step is to recognise that although thoughts may weigh us down, they don’t actually have a mass. They aren’t real things. One of the common problems people report when trying to meditate is that they can’t clear their minds and switch off their thoughts. However, what if the thoughts occur for a reason? What if they ‘mean well’? What if all we really have to do is acknowledge them.

In psychology despite appearances we aren’t very good at multi-tasking. Our attention is very selective. We can’t process all the information that comes our way, so our attention shifts to the things that have the greatest importance for us or to the things that shout loudest? So what if all of this mental chatter is just a way for our brains to get our attention.

It’s often said that when we face death, our lives flash before us. One theory is that our brains indiscriminately download everything we know, in the hope that the solution is there somewhere. A similar thing happens when we are stressed. Our brains chatter away like small children trying to get attention, often repeating the same things, over and over again.

The technique for dealing with mental chatter in everyday life is simple. It’s the same as dealing with mental chatter when we are trying to meditate. All we have to do is name the thought. Just acknowledge the thought and say ‘Thought about. . . . ‘. Then bring your attention back to the present moment. It is  a choice to engage with the thought. Often naming it is enough.

Often when trying to solve a problem, the mind will often keep firing off the same thoughts. If naming the thought doesn’t quieten the mental chatter, simple ask ‘Is there anything new here?’ If there is, make a note of it, if there is not say ‘nothing new, got it covered’ then let it go.

This simple practice, quieten the mind, reduce stress and give you a useful list of possible solutions.

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About the author

Picture: Dr Gary Wood author of Unlock Your ConfidenceDr Gary Wood is a social psychologist and life coach. He is author of Unlock Your Confidence which is based on his confidence-building workshops. Gary is based in Birmingham and Edinburgh where he runs his own training and coaching practice and research consultancy. He also offers coaching worldwide through Skype. Contact Gary by email to see how his solution focused (life) coaching approach would benefit you or your organization. See: Testimonials from former clients.

If You Call Your Customers ‘Punters’, Do You Deserve to Have Any?

Picture: Crossed fingersThe meaning of words evolves. For years many people have complained about the use of ‘literally’ to mean ‘figuratively’, such as ‘I laughed so much I literally died’ or ‘I was literally glued to the TV set’. Thanks to its overuse (incorrectly), Webster’s dictionary has now included ‘literally’ to mean literally its opposite. Another word that is currently being overused (and incorrectly) by TV reporters (especially on BBC) is ‘punter’. I’m finding myself increasingly irritated by it’s routine use to mean ‘customer’ or ‘client’. Recently I have overhead business users using it too. In this post I argue that we should resist the casual shift of meaning from customer to punter.

Punters versus customers

‘Punters’ are people who gamble, make risky investments or place bets.The word became popular in the 1980s. It’s not clear why news outlets insist on using the word ‘punter’. Maybe the think its trendy. Clearly words do come in and out of fashion such as ‘iconic’. Everything these days is iconic according to news reporters, presenters and journalists. The issue is that ‘punters’ and ‘customers’ are two separate things. A customer wants assurances that goods or services will be delivered to an appropriate standard. ‘Punters’ flip a coin!

Although in time ‘punter’ will undoubtedly find its way into the dictionary with an alternative meaning (customer), but the implication will stay. What next? Think of a service you need to visit and ask yourself ‘Do I want to be a punter?’ Are you expecting to ‘just take your changes’? Do you want to be treated like the proverbial fool, easily parted with your money?

Attitudes, Values and Actions

Customer service is one thing that a business cannot afford to short-change its customers on. Customer loyalty is not built on a punt. It’s not just a turn of phrase; it whispers contempt. We are often told to treat people as we would want to be treated. Better still to find out how people want to be treated and treat them that way instead. Our words reveal our attitudes. Our attitudes communicate our values and, in turn, shape our actions. Actions build trust. With trust comes loyalty. Businesses who treat their customers as ‘punters’ can’t really expect any of that, and certainly don’t deserve it.

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About the author

Picture: Dr Gary Wood author of Unlock Your ConfidenceDr Gary Wood is a social psychologist and life coach. He is author of Unlock Your Confidence which is based on his confidence-building workshops. Gary is based in Birmingham and Edinburgh where he runs his own training and coaching practice and research consultancy. He also offers coaching worldwide through Skype. His clients have included BBC, Powergen, American Airlines, The Payments Council, first direct amongst others. Contact Gary Wood by email to see how his solution focused (life) coaching approach would benefit you or your organization. See: Testimonials from former clients.