Every year I get asked by journalists and producers to comment on ‘Blue Monday’. . .the supposed most depressing day of the year based on a cod-equation. Every year I tell them that it’s just a PR exercise dreamed up by a PR company to promote a travel company to encourage us to cheer ourselves up by ‘booking a holiday’. One factor in the equation includes the longest gap between paydays. . which means ‘blue monday’ always falls in January, since most people are paid earlier in December so they can spend, spend, spend at Christmas.
So isn’t it just a harmless bit of fun? Well apart from bringing the subject of psychology into disrepute and trivializing depression. . . surely it’s just an innocent bit of trivia to fill a few column inches or tag onto the end of a news programme. I hoping that the story would have gone away by now, but every year it re-appears like a kind of journalistic herpes!
So why does it matter to me? Well, I was one of the psychologists originally approached , 22 December 2004, by a PR company with a pre-written equation that they were going to ‘validate’ by ‘research’. They wanted a male psychologist as it would carry more weight. I turned it down explaining that “I don’t support ‘made-up’ psychology”. The PR company, of course, went on to find someone who would put their name to it.
I’m not anti-media and have fronted campaigns for the Learning and Skills Council to promote adult learning. If I can legitimately bring evidenced-based psychology to the campaign and its a worthwhile message and it isn’t for a company with dodgy values then I’ll consider it.
It’s no point in protesting that ‘Blue Monday’ is anything but a PR stunt. It doesn’t tell the general public anything about evidence-based psychology. It just illustrates how psychology can be mis-used and gives the impression of the psychologist as ‘side-show, snake-oil peddler (in my opinion).
So there you have it. May I urge you all on ‘Psychobable Blue Monday’ to go out and do something nice for someone else. Pay someone a compliment, give a small gift, or just smile and pass on good cheer. . . but whatever you do. . . don’t feel manipulated to book a holiday! And if you do make sure it’s not with the company peddling the cod-psychology! And always, always be aware of ‘psychological formulae’. There’s a quote from systems expert Checkland who said ‘Life’s too quixotic to be modelled’.